It involves the identification, examination, and elucidation of themes and patterns in data (mostly textual) to bolster the decision-making process. Some of the richest research I’ve seen involved a mix of qualitative and quantitative research. Quantitative research allowed the researcher to paint “birds-eye view” of the issue or topic, while qualitative research enabled a richer understanding. This is the essence of mixed-methods research – it tries to achieve the best of both worlds. Finally, because of the assumption of objectivity (“it must be true because its numbers”), quantitative researchers are less likely to interrogate and be explicit about their own biases in their research. In order to claim that your data and results are meaningful regarding the population you are studying, you need to have a pretty chunky dataset.

How to collect data for qualitative research

This can involve anything from calculating simple averages to applying complex and advanced methods to calculate the statistical significance of the results. No matter what analysis methods you use, it will enable you to spot trends and patterns in your data. Bear in mind that your way of analysis completely depends on your requirements. Sometimes, quantitative analysis will be more than enough, and other times, only qualitative will do just fine.

Analyzing quantitative data

Both research approaches use analyses that allow you to explain, describe and compare the things that you are interested in. While qualitative research does this through an analysis of words, texts and explanations, quantitative research does this through reducing your data into numerical form or into graphs. To sum it up, data collection in qualitative research involves relatively small sample sizes but rich and detailed data. For example, thematic analysis is a qualitative approach that involves identifying implicit or explicit ideas within the data. The results of qualitative methods provide a deep understanding of how people perceive their social realities and in consequence, how they act within the social world.

Quantitative methods can be helpful when making objective comparisons between groups or when looking for relationships between variables. They can be analyzed statistically, which can be helpful when looking for patterns and relationships. In order to understand qualitative and quantitative psychology research, it can be helpful to look at the methods that are used and when each type is most appropriate. The main purpose of qualitative research is to get a better understanding and insights into concepts, topics, and subjects. The easiest way to describe qualitative research is that it answers the question "why". Qualitative data analysis is used when the data you are trying to process cannot be adjusted in rows and columns.

Quantitative Data Analysis

1. You’ve probably also discovered in what proportion the population consumes other reading materials.
2. The discovery of grounded theory; strategies for qualitative research.
3. Researchers have their own thoughts, attitudes, experiences, and beliefs, and these always color how people interpret results.
4. Many data collection methods can be either qualitative or quantitative.
5. Quantitative researchers aim to establish general laws of behavior and phenomenon across different settings/contexts.
6. A survey may seem less personally invasive than an interview, for instance, and this could potentially also lead to greater honesty.

To gain richer insights you can even pair these two methods in different domains. Best use cases include Google analytics & user interviews, social media & community engagement, marketing & surveys, and so on. This is one piece of a three-part series that looks at the various methods, techniques, and essential steps to ensure superior data analysis. Qualitative research allows for richer, more insightful (and sometimes unexpected) results. This is often what’s needed when we want to dive deeper into a research question. When we want to find out what and how people are thinking and feeling, qualitative is the tool for the job.

With so much data being created every day, it becomes imperative to go beyond the traditional methods to analyze this huge chunk of invaluable information. In the last post, we talked about the ‘why’ of data analysis, this time we will delve into the ‘how’. Grepsr has helped businesses bridge this gap, which in turn has given them an upper hand over their competitors. If you haven’t swiveled to data analytics yet, there is no better time to get started.

Analyzing qualitative data

And not just to do, but also to read and interpret what others have done, and spot the potential flaws in their research design (and your own). If you come from a statistics background, this won’t be a problem – but most students don’t have this luxury. Even simple quantitative techniques can visually and descriptively support or reject assumptions or hypotheses.

To add to that, if you ever need to analyze large amounts of data or need expert help, you can hire the top freelance data analysts to augment your development teams for data analysis. Unlike quantitative analysis, qualitative data analysis is subjective. This method of analysis allows us to move beyond the quantitative traits of data and explore new avenues to make informed decisions. Qualitative analysis is concerned with the analysis of data that cannot be quantified. This type of data is about the understanding and insights into the properties and attributes of objects (participants). Qualitative analysis can get a deeper understanding of “why” a certain phenomenon occurs.

Depending on the research question, the people participating, and the kind of information they want to produce, researchers will choose the appropriate approach. While quantitative methods ask "what" and what is quantitative and qualitative analysis "how much," qualitative methods ask "why" and "how." There are all sorts of variables you could measure, and many kinds of experiments to run using quantitative methods. Sometimes, researchers are more interested in the "why" and the "how." That's where qualitative methods come in. Once you have this data, however, you need to analyze it to answer your research questions.

If your research is exploratory and you’re unsure what findings may emerge, qualitative research allows you to have open-ended questions and lets people and subjects speak, in some ways, for themselves. They’ll often be pre-categorised, or allow you to insert a numeric response. Anything that requires measurement, using a scale, machine or… a thermometer… is going to need a quantitative method. Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

This is something that would never get picked up using a quantitative approach. For instance, it can be challenging to uncover relatively new concepts using quantitative analysis and that is where qualitative analysis comes into the equation to find out “why” a certain phenomenon occurs. After the survey, the same or other researchers might want to dig deeper into issues brought up by its data.

The data can be expressed in a tabular form or any diagrammatic representation using graphs or charts. Quantitative data can be classified as continuous or discrete, and it is often obtained using surveys, observations, experiments or interviews. The research methods you use depend on the type of data you need to answer your research question. When collecting and analysing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. There is not a single model or method that can be used for every qualitative project.